Head coach
George Chelusi
MSc and BSc in Sport and Exercise Science, coaching since 2009. George works with men who want to get stronger, leaner and better at the things their body has to do, and who want it to still be true in ten years.
MSc and BSc in Sport and Exercise Science, coaching since 2009. George works with men who want to get stronger, leaner and better at the things their body has to do, and who want it to still be true in ten years.
George coaches across training, nutrition, recovery, mindset and lifestyle rather than sessions alone. Every programme is built around your goals, your schedule and your circumstances, and combines evidence-based methods with continuous guidance and accountability.
The focus is men's strength, body composition and long-term health. That means the aim is not a hard eight weeks, it is the strength, the body composition and the habits that are still there a year later. Those are two different jobs, and the second one is harder.
One-to-one coaching built around your goals, your training history and your schedule. Strength work and conditioning that moves body composition, performance and long-term health, with your technique and your progress reviewed in person.
A programme you can run anywhere, with in-person sessions added when you want them. Includes your training plan, nutrition guidance, progress tracking, regular reassessment and ongoing accountability.
George travels to your home, hotel or chosen destination to coach in person, from a few days to several weeks. Training, nutrition, recovery and lifestyle are handled together for the length of the stay.
Coaching aimed squarely at building strength, adding muscle, reducing body fat and improving how you perform. Programming is individualised and progress is measured rather than guessed at.
Training and nutrition support for men using a GLP-1. Weight lost this way can include a lot of lean muscle if nothing is done about it, so the work here is protecting muscle and strength, getting enough protein in on a smaller appetite, and keeping nutrition adequate while the fat comes off. More on GLP-1 coaching.
Practical nutrition guidance, sleep and recovery strategies and stress management. Built for energy, physical performance and long-term health rather than a short peak.
Goal setting, habit building and accountability. This is the part that decides whether the training still happens in month eight, which is usually where results are won or lost.
George coaches in person in Dubai and London, and works with clients anywhere through online coaching. Travel-heavy schedules are the norm rather than the exception, so programmes are built to survive them.
Take the free assessment. A few honest questions across train, fuel, recover and live, and you get your score, an estimated fitness age, and the areas that will move the needle fastest. About six minutes.
Take the free assessmentPrefer to talk first? Email admin@theoptimumcoach.com.